OUR MISSION
At Gallup Pakistan Digital Analytics, we’re on a mission to make complicated data easy to understand. Imagine turning years of research into simple, powerful stories that show what’s happening in Pakistan’s society and economy, kind of like a dashboard. Our goal is to make this data not only easy to find but also useful for making smart decisions. Join us in making sense of information and using it to make a positive impact, building a better future for Pakistan.
OUR COMPANY
Gallup Pakistan, the Pakistani affiliate of Gallup International, is a leading survey research and consultancy firm in Pakistan. Gallup Pakistan is a specialist in independent third-party evaluation and ratings. The company is widely attributed to be the founder of science of polling in Pakistan and brings over 40 years of experience in conducting and analyzing opinion polling in Pakistan.
As the oldest national research and public opinion organization, Gallup Pakistan has worked extensively with public and private sector partners within and outside Pakistan. Each year, Gallup Pakistan conducts several high-profile studies for the Government of Pakistan and international agencies. It has worked for a number of UN agencies in Pakistan and has occasionally provided research support for projects conducted by leading academic institutions such as Harvard, MIT, Oxford, Yale, Warwick, Brown University, University of Washington and others.
Gallup Pakistan’s international repute for accuracy, integrity and quality has been creditably maintained and recognized in the country since its establishment.
OUR HISTORY
Gallup Pakistan was established in 1980 in Pakistan by Dr Ijaz Shafi Gilani, Ph.D. from MIT in Political Science. With humble beginnings, within few years of its inception in Pakistan, Gallup Pakistan had broken the previously held taboo that only Government agencies could do survey work in Pakistan. Using innovative technologies of the time like Telex and Postal system, Gallup Pakistan set up field networks of capable individuals around the country so that field happened with knowledge of local laws and customs.
During the 1985 elections, Gallup Pakistan conducted its first Exit Poll in the country and got widespread publicity on National and International Media. Public Opinion Polling was still a novelty for Pakistan as well as for the wider developing countries.
Since that time Gallup Pakistan, has been a nursery for training various types of Human Resource affiliated with survey industry. We are proud of our Alumni who have gone on to strengthen the survey industry in Pakistan including in Market Research, Political Research and wider Socio-Economic Research field.
WHY US?
Data-driven Decisions
Analyze data to make strategic decisions based on facts rather than guesswork, contributing to socio-economic growth.
Trends & Behavior
Discover patterns and trends in social behavior, market dynamics, and industry to meet evolving demands.
Identify Growth Opportunities
Understand data to identify untapped socio-economic niches and opportunities to foster growth and development.